Beat Coffee Brand refresh
From small roaster in the north of Melbourne, Australia Beatcoffee had a vision of becoming a trusted and mature brand capable of an international footprint. Bucking the trend of more established roasters beats irreverent and professional approach to roasting coffee is captured in the brand marks voice.
The “voice” of beatcoffee
From the North of Melbourne to the streets of New York city — Beatcoffee is a boutique roaster with big plans. The journey started with creating a strategy that transformed into making the “Voice” of Beatcoffee.
Tell us how to make coffee.
It all begins with finding out what Beatcoffee customers cared about. From this analyse we distilled this down to positioning and an innovative
coffee education program.